Our Story

In a world where diamonds are often seen as a woman’s best friend, we had a radical idea: why can’t diamonds be for men, too? We realized that the market lacked a brand dedicated to men, especially in India—a place where men’s jewelry was once celebrated by kings and warriors. Every brand we encountered treated men as an afterthought, a mere plus-one to women.

Driven by personal experiences and countless conversations, we uncovered a truth hidden beneath layers of modern marketing propaganda: diamonds have never been just for women. History reveals a time when Indian maharajas adorned themselves with jewels, each piece symbolizing power, prestige, and individuality. Men’s jewelry was once an art form, woven into their identity.

Inspired by this rich heritage, we decided to reclaim what was lost. We partnered with the world’s largest diamond manufacturer, bypassing intermediaries to ensure unparalleled quality and accessibility. With this foundation, DAMN (Diamonds Are Men) was born—a brand built exclusively for men who refuse to settle for being an afterthought.

But DAMN is more than just jewelry. It’s a movement to revive the dying craftsmanship of men’s jewelry, celebrating the intricate artistry that once defined a man’s elegance. It’s a statement that men deserve to wear diamonds not as accessories, but as extensions of their identity—bold, unique, and unapologetically stylish.

This journey is just the beginning. With a vision to take this legacy global, DAMN stands as a tribute to modern men who embrace their individuality while honoring the craftsmanship of the past. It’s time to rewrite the narrative: diamonds are for men, too.